Non-profits and New, Social, and Digital Media

Whether for communications, marketing, or fundraising, here’s a few links that might interest you. I found most of them thanks to CharityVillage newsletters.

  • 5 website updates to do right now to get more online donations

1. Make sure you have a Donate section on your website
2. Call that section Donate in your navigation and not something ambiguous
3. Have a Donate Now! button on every page of your site
4. Include stories and videos about the impact your organization has
5. Make your financial information easy to find (usually in the About Us section)

  • Affinity Resources Newsletter: a free, monthly newsletter that provides information for nonprofits about Internet fundraising and eMarketing. Alerts are published in a simple, to-the-point format with a brief summary of the topic and a direct link to a source for more information.
  • Mashable: Founded in 2005, Mashable is an online source for news in social and digital media, technology, and web culture. Mashable frequently reports on technology issues related to charities and nonprofits, including how organizations are successfully using social media to raise awareness and funds.
  • John Haydon: Social media marketing for nonprofits: Published by the founder of Inbound Zombie, a consulting firm helping nonprofits with social media marketing, this site has a number of free resources to help nonprofits use social media effectively. Resources include a social media toolbox, articles on how to use YouTube, Facebook, and Twitter, free downloadable guides, and a blog keeping readers up-to-date on the latest social media news and trends.
  • The Basics of Email Marketing for Nonprofits (PDF): Using email to start and grow relationships with your constituents is critical for nonprofit organizations. Through best practices and case studies, in this guide you’ll learn about list-building tactics, targeting your audience, personalizing the message, privacy, eNewsletters, viral marketing, creative campaign ideas, and tracking your success. (Link updated November 2013)

COCo shares community sector resources and insight

I’m a pretty big fan of Montreal-based Centre for Community Organizations (COCo for short, based on their French name). And while they are Quebec-focused, most of what they publish on their website and/or through thier newsletter is relevant to most nonprofits in Canada and beyond. In this week’s newsletter, they have written up some of their results from a recent poll of Quebec leaders in the nonprofit sector.

But before I share that with you, I’m also copying two great links/initiatives here (copied from the monthly COCo newsletter).

“Check out the Canadian Community Economic Development Network (CCEDNet), a rapidly growing movement of people committed to a more holistic and grassroots approach to development that integrates social, economic, and environmental concerns. In the words of one member, “I work in CED because the economy does not stand still and neither should the rules that govern it. Growth must be fostered from the bottom-up”. Check out the following link to find out what this member-driven organization is up to … and how you can join!” is growing and there are tons of new resources and blogs. Check it out at It’s an interactive community-based website that is accessible to the entire community sector. The site incorporates diverse content related to fundraising sustainability: from models of successful events, to points of contacts and resources for the development of private foundations and corporate solicitations and how-to guides in launching individual donor campaigns. The content is updated by the Mapmakers and community members (like you!). The website allows you to ask questions and discuss fundraising through blogs, access tons of resources and share your own resources with the rest of the community. Become a part of the community today. is a COCo initiative.”

And now for their thoughts on the community sector.


“Now it’s time to explore another highlight of the COCo AGM and to share what happened when 30 Quebec community leaders put their heads together and reflected about the gaps and the opportunities in our community work.

The reflection began with an outpouring of answers to the following question: What have you seen happening in the last 5 – 7 years that has been novel or significant in the Quebec Community Sector?

“For those of you who weren’t able to join us for the AGM I want you to STOP READING RIGHT NOW and think about that question. What has been changing in the community around us?

“INCREASED RELIANCE ON TECHNOLOGY, increased immigration, PUSH FOR SOCIAL ENTREPRENEURSHIP, framing poverty in terms of basic rights, MORE HYBRID FORMS OF ORGANIZATIONS were some of the answers shared…. What other changes do you notice?

“After reflecting together on these changes in the environment around us, we then asked people to break into small groups and respond to one of the following questions:

“What issues and challenges are we not yet addressing in the Quebec Community Sector?

“What are the most promising untapped assets or resources in the Quebec Community Sector?

“Again please STOP READING RIGHT NOW and consider these questions – it is critical that we all take the time to look at the gaps and the opportunities in our community work – this is how we grow and evolve. Here are some of the reflections from our AGM participants – it is our desire at COCo that these ideas well help to fuel and inspire creative new programs and projects in all of our work.

“THE GAPS IN OUR WORK: (1) Environmental Justice, (2) Basing our work on a cross-cutting holistic mission rather than institutionalization, (3) Connecting grassroots links with national advocacy capacity, (4) Established services or resources for newcomer or ethno-cultural communities, (5) Capacity of grassroots groups to utilize new technology to renew our organizing tactics.

“THE UNTAPPED OPPORTUNITIES: (1) Growing desire for community and engagement, (2) Recession opening possibilities for new lifestyles and work models, (3) Untapped power of elder and intergenerational resources, (4) Technology as a powerful social-change tool, (5) Cross-pollination and collaboration between the French and English sector.

“So there you have it some food for thought brought to you by this year’s AGM participants and the COCo Team.”

(Links updated November 2013)

Briarpatch wants to save the planet, one writer, artist, and thinker at a time

Big kudos to Briarpatch for tackling this issue! The global economy is weighing heavy on everyone, and it’s hard for many to see how to turn this into something positive. But Briarpatch is calling on the folks with the ideas. This worldwide recession can be a chance to think “about reorganizing our society and economy around conservation and community well-being rather than economic growth and short-term profit.”

From their call for submissions:

Call for submissions: Briarpatch unplugged, or, How I learned to stop destroying the planet and love the global recession (November 2013: post no longer available on their website)

“If you’ve got something to contribute to this discussion, then we want to hear from you. We are looking for articles, essays, investigative reportage, news briefs, project profiles, interviews with luminary thinkers, reviews, poetry, humour, artwork & photography that explore how we can unplug from the growth machine and cope with the global recession.

“We seek to cast a broad net in our approach, profiling initiatives in energy alternatives, housing and urban planning, transportation, job (re)training, ecological economics and much more — this is not an exhaustive list!

“Queries are due by March 23, 2009. If your query is accepted, first drafts are due by May 1, 2009. Your query should outline what ground your contribution will cover and include an estimated word count and a short writing sample.”

“On the cutting edge of Canada’s alternative media movement, Briarpatch Magazine embraces complexity, controversy, and debate, exploring political, social and environmental issues from a radical, grassroots perspective. Fiercely independent, often irreverent and never irrelevant, Briarpatch shines a light on oppressive power structures and gives voice to those working for a sustainable society built on social justice and mutual aid.”