It’s September. I love the fall crispness and colours — my favourite season really. I know Winter is coming (a nod to fellow GRRM fans), but there is always a “newness” I find with each Fall. But for some nonprofits, Fall also means getting ready to gear up for December donor campaigns. Here are a few online and/or social media resources to get you thinking about your message, management, and web presence as you start to plan.
Tell stories: Grant writing, marketing, and social media experts are always talking about ways to reach out effectively to your audience. One key trick is tell stories, especially those that can show your impact they can relate to. Care2‘s blog “frogloop” recently wrote about a few applications/tools to help tell stories online with different elements like pictures, video, and slides. One of them also helps create better content across different social media platforms. 4 Tools to Help Any Nonprofit Tell Stories Online
E-mail newsletters: I’m a big fan of newsletters. I’ve just started getting into creating my own for my job. CharityVillage has posted this article called “Ten Tips to Get the Most out of Your Email Newsletters” that are great. They are not rocket science or even new, but it is a great list, and sometimes you just need to be reminded. And if you have not worked with newsletters before, this is an excellent list of things to help you start with a bang! There are a number of tools out there for creating e-mail newsletters, and I have come to loooove Mailchimp as it’s free for nonprofits, has great flexibility when it comes to design, and offers extensive reporting tools.
Online resources: David Venn blogs about Nonprofit Public Relations and recently published an e-book called 50 Online Resources for Managing Your Nonprofit. It is a list of resources organized by such categories as Nonprofit Management, Social Networks, Presentation & Publication, and Fundraising. It’s free if you subscribe to his newsletter. I liked the listing. I have heard of or used many of his suggestions, but there were quite a few I didn’t know about (like Bplans, wicked!)
Try out an online template: I haven’t looked at this myself, but Smart Brief on Social Media has created a customizable social media plan template. If you try it out, let me know how it works out for you.
And while you’re at it …: CharityVillage has published a great article on Creating a Social Media Toolkit for your Nonprofit. I love the sample screenshots.
The Facebook: If you are thinking to create a Facebook page or build on the one you have now, here’s a list of 30 tips and tricks you can consider, thanks to the folks at HubSpot Blog and their Ultimate Facebook Marketing Cheat Sheet.
(Links updated November 2013)