Fundraising, Leadership, and Social Media Resources

Here is my latest offering to my friends in non-profit community media. I’m sure a few others will find it useful, too. Some of these links and more can also be found on my resources page.

Fundraising Resources

  • Fundraising Authority is a website with a large number of fundraising articles geared toward small nonprofits, churches, and schools. Articles cover such topics as individual fundraising, fundraising ideas, volunteers, and strategy and planning. Also helpful is a section for beginners called Fundraising Basics.

Leadership Resources

  • The Peel Leadership Centre is a community collaborative whose mission is to cultivate, enhance, and support leadership in the nonprofit sector in Peel. But the centre’s website contains a wide array of leadership articles, resources, and links covering such topics as leadership renewal, innovation, diversity, and collaboration that are useful for everyone.

Social Media and Website Resources

  • 10 Keys to Effective Non-Profit Organization Websites
  • Social Media and Young Adults: This is a report about the shifts in social media use for teens and young adults. “Much of the drop in blogging among younger internet users may be attributable to changes in social network use by teens and young adults. Nearly three quarters (73%) of online teens and an equal number (72%) of young adults use social network sites. By contrast, older adults have not kept pace; some 40% of adults 30 and older use the social sites in the fall of 2009 … However, even as blogging declines among those under 30, wireless connectivity continues to rise in this age group.”
  • Webinar: Integrating Social Media into Your Website: “More and more organizations are benefiting from using social media tools like blogs, Facebook, and Twitter in their online communications. While the tools can be relatively straightforward to learn and adopt, many organizations struggle with how to effectively align messaging and communications across their online channels. This webinar will focus on best practices for integrating social media into organizational websites, including basic nuts-and-bolts changes to web page templates and enhancements to contact, staff, and email sign-up pages. Effective and simple processes for coordinating various channels and maximizing traffic between them will be explained. In addition, a range of contrasts will be drawn describing the different natures and uses of the respective channels, and methods for measuring how different channels are driving traffic to one another will be presented.”
  • Four Reasons Why Nonprofits Need a Mobile Website: If you are experimenting with text-to-give, text alerts and/or smartphone Apps (or planning to), then launching a mobile website is something you  should seriously consider.

(Post and links updated November 2013)


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